First-of-its-kind survey details how IoT trailblazers are reaping the rewards of smart, connected products.
A snapshot of the results found that:
- 40% of respondents say they’re using IoT to gain a better understanding of how customers use their products
- 24% of IoT trailblazers say smart, connected products have driven incremental revenue at their companies
- 30% say IoT has helped drive competitive differentiation at their company